+974-41464073
+974-33368261
info@fnbbrands.com

FMCG - Distribution

FNB BRANDS Trading Company is a Food and Non-Food Distribution Company based in Qatar that specializes in sourcing International Brands and Distributing into Qatar.

We have designed a network strategy to ensure cost-effective business solutions that will enable our clients to utilize our network thus collaborating with different Brands, import new products in the market, and expand to establish new segments.

Our trust built over the years provide us an extra leverage to be able to access senior level management in the market thus giving us credibility to deliver our promise.

We primarily cover Brands in following category:

  • Niche & Premium Category
  • Food Services and FMCG range of Products
  • HoReCa

Food Distribution Network

Our Distribution network covers all market segments in Qatar such as:

  • Retail
  • Modern Trade
  • Traditional Trade
  • Cash Van Sales
  • HoReCa – Hotels, Cafe and Restaurants
  • Food Services
  • Fitness
  • Government Tenders
  • Airline, Airport and Health Organization

Product Categories:

  • Bakery, Cakes and Desserts
  • Beverages such as: Bottled Water, Carbonated soft Drink, Coffee, Energy Drinks, Flavored Water, Iced Tea, Juices, Nectars & Smoothies, Non-Alcoholic Beverages and Tea
  • Chilled & Fresh Food such as Eggs & Eggs products
  • Condiments & Sauces
  • Canned Food and Instant Noodles and Soups
  • Dry Goods, Pastas, spices and Seasonings
  • Fortified Food & Health Products

Sales & Merchandizing

You have FMCG – Food or Non-Food trading Products and want to penetrate any market segments but don’t have the expert sales team.

Here is how we can support:

  • Brand / Product Strategy & Development: As a part of your support team we will help you develop an end-to-end strategic cycle, define key strategic target areas, define initiatives and prepare road map to build your Sales Plan.
  • Sales Team: Based on your product profile we will allocate a specialized team in that category to implement action plan and develop direct and indirect sales and marketing plans, execute sales and marketing programs, and revamp the distribution & commissioning unit.
  • Mechanizing Team: As a primary service provider for our Distribution partners we provide customized Solutions for all In-Store Merchandising Needs. We provide merchandizing support team to cover ALL major Retail stores, Hypermarkets and Supermarkets in Qatar. Our experienced Merchandizers ensure our Products are displayed and audited on daily basis following standard protocol. Hiring the Right People Our team of Merchandizers are handpicked and experienced for managing the products on shelves. Each merchandizer is assigned to specific stores to manage specific Brands with task such as correcting inventory counts and follow planogram

Successfully executing your programs in the very competitive food industry requires an understanding of the complex and costly issues in your targeted channel(s) and access to the key decision-makers.

Registration & Listing

Any Food Trading Company or Brand or Manufacture that deals in FMCG industry is aware how time consuming, persuasive and costly this process of Registration and Listing goes. When you have a Brand or a Product that needs to be sold on the shelf of any Retail market, it goes through a process of series of negotiations, convincing and networking to bring the product on the shelf of the supermarkets. Considering each day there are 100s of new products that hits the market and needs space to display. It’s not possible for the Retailers to list or accept all the products that may occupy space.

With our experience and network we have managed to successfully list all our Brands and Products and continue to work with almost all the Retailers, Hypermarkets, and Supermarket in Modern Trade as well as Traditional Trade. We offer this as a service to new Brands and Distribution companies to list their products* within the network of Modern Trade.

*Based on approval.

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Trade Channel Development

Market Penetration for FMCG-Products, Food and Non-Food is a challenge, time consuming and a very expensive affair in very competitive food industry. This requires experience and understanding of complex costing and negotiations. Most important of all to access key decision makers.

Our team at the FNB Brands Network is highly experienced in doing just the right thing. We have direct access to the senior level management on variety of levels to negotiate introductory distribution cost. With excellent knowledge of the key policies, process, and network of trade channels we not only penetrate in new markets but also provide Sales and Marketing for your product to make it successful. We make it easy for you to open and develop new Trade Channel for your Brands / Products.

Besides the Traditional Trade, Modern trade we specialize in opening new Trade Channels such as supermarkets, Hotels, Cafe, Restaurants, Fitness, gas/convenience stores, co-operatives, wholesalers, food service, franchises, distributors, vending, manufacturers, airline on local, regional and national bases.